Brand Hub

We believe that if you have something to prove and the mindset to prove it, anything is possible. We hope you enjoy your experience in the brand hub. Find out latest news, events, interviews from our ambassadors and motivational content in our training hub.

Ross Edgley is taking on his toughest test yet—swimming over 1,000 miles around Iceland’s brutal coastline.

Facing 130-ft waves, freezing waters, and 260 km/h winds, Ross will swim over 30 km a day almost equivalent to swimming the English Channel every day, in near-ice conditions.

Keep track of Ross’ progress through the Gym King Swim Tracker.

Callum Simpson – Defending Titles, Defining Resilience

Callum Simpson, the British and Commonwealth super-middleweight champion, delivered a performance to remember on an emotional night in Sheffield. In front of a packed crowd, the Barnsley powerhouse dismantled Steed Woodall with precision and ferocity, securing a second-round stoppage to retain his titles.

Introducing: Luke Powell

Luke Powell is the visionary founder of Shred Fast, a revolutionary fitness program focused on transforming both the body and mind. With over 15 years of dedicated experience in the health and fitness industry, his mission is clear: to inspire, motivate, and empower individuals on their wellness journey. Now, as a Gym King ambassador, Luke continues to inspire others to push their limits.