Brand Hub

We believe that if you have something to prove and the mindset to prove it, anything is possible. We hope you enjoy your experience in the brand hub. Find out latest news, events, interviews from our ambassadors and motivational content in our training hub.

Maisie X Limitless

Almost a year the making, we are so excited to launch our limitless collection designed, tried and tested by our brilliant Ambassador Maisie Smith.
From concepts to fabric selections and fit checks Maisie has designed this collection that flows with your body whilst adding a few fun and bold statement pieces to, very much true to Maisie's own style.

Ross Edgley is taking on his toughest test yet—swimming over 1,000 miles around Iceland’s brutal coastline.

Facing 130-ft waves, freezing waters, and 260 km/h winds, Ross will swim over 30 km a day almost equivalent to swimming the English Channel every day, in near-ice conditions.

Gym King Swim Tracker

Simpson's War at Oakwell: Zucco Stopped, European Gold Secured

Barnsley's own Callum Simpson delivered a night for the ages at a roaring Oakwell Football Ground, stopping the previously unbeaten Ivan Zucco in the 10th round to claim the European Super Middleweight title. This was more than a fight; it was a testament to Simpson's unwavering heart and skill...