Gym King Announces Signing of Jacques O’Neill in New Brand Partnership

Gym King has announced former professional rugby player and TV personality Jacques O’Neill as its newest ambassador, joining the brand’s growing roster of talent including Ross Edgley and Liam Harrison.

Known for his resilience, honesty, and commitment to personal growth, Jacques embodies the mindset that sits at the heart of Gym King, backing yourself, staying disciplined, and continuing to evolve both physically and mentally.

The partnership marks a new chapter for Jacques as he continues to focus on fitness, purpose, and self-development, using training as a tool for structure, confidence, and progression.

Speaking on the partnership, Jacques said:

“I’m really proud to be joining Gym King, because the values genuinely align with who I am and what I stand for. Over the last few years, I’ve been through some difficult moments publicly and privately, and training, structure, and self-development played a massive part in rebuilding myself.”

“That mindset of resilience, growth and pushing yourself to become better every day is exactly why this partnership feels like such a natural fit. I’m excited for what’s to come and to work alongside a brand that inspires so many people to back themselves and keep moving forward.”

As part of the partnership, Jacques will appear across upcoming Gym King campaigns, content series, events, and social activations, helping spotlight the brand’s continued focus on mindset, community, and ambition.

Gym King continues to strengthen its ambassador roster with individuals who reflect the mentality and culture of the brand, championing discipline, confidence, and self-belief both inside and outside the gym.