Function: Marketing

Responsibility: Support all aspects of Brand & Marketing

Reports to: Brand Manager

Level: Exec

Location: Leeds (Colton) 2mins from Junction 46 – M1, 20mins from Leeds Station

Compensation: Dependant on experience

Main purpose of the role…

As Social Media Exec, you will create and execute Gym King’s social media vision to ensure our community feels valued and connected. Working closely with the Trading, Brand, CRM and Marketing team, you will be responsible for developing and executing organic social marketing strategies across brand, product, and partnerships.

The ideal Candidate will be passionate, enthusiastic, and hardworking with an eye for detail. You will be driven by a love for brand, product, and service to its customers. The successful candidate will be a strong team player who thrives from working in a fast-paced environment, a dynamic individual with a strong work ethic.

Key Roles and Responsibilities.


Responsible for managing the Gym King Men’s social media presence across Instagram, Facebook, TikTok, Twitter, and YouTube with Support from the social & marketing manager and head of brand

Lead aspects of developing and executing organic social marketing strategies across brand, product, and partnerships against our marketing calendar

Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement

Briefing and managing content assets (primarily stories & feed posts)

Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.

Report data into the monthly social reporting to ensure that the content strategy is evaluated correctly and demonstrates business and brand value

Remaining reactive to key events, customer moments, national days, and TV relevant to our audience

Identifying creative opportunities, briefing & capturing content, and attending shoot days

Experience / Credentials

Professional experience in social media in an agency or in-house (minimum of 2 years)

Experience in managing social media platforms first-hand

Proven ability in developing social content strategies for brands to meet the needs for their business and target audiences

Experience in briefing & managing content assets

Good knowledge of all major social media platform and publishing & analytic tools

Dynamic communication skills with the ability to think strategically

Great problem-solving skills and ability to troubleshoot quickly

Team player, kind and brings positive attitude


Skills in Premier Pro, Canva and phone photography/videography

Gym King values:

Team Player

The successful candidate will demonstrate behaviours that are aligned to these values.


Salary commensurate with experience

25 days holiday (plus bank holidays) option to ‘buy ‘up to 2 extra days

Free onsite parking

Relaxed and friendly working environment

50% Gym King discount for staff, friends & family

10 days sick pay (after completion of probationary period)

Hybrid working (mandatory days in the office; Tuesday & Thursday)

Health Cash Plan (after completion of probationary period)

GK profit related bonus scheme

Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times

Staff shop with heavily discounted sample Gym King products

Discounted gym membership

Cycle to Work

Fully paid for annual staff party

Working hours: Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required.

Location: This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. Hybrid working will be considered. There will be a requirement to travel as part of this role.