- Role: Exec (green)
- Function: Brand
- Reports to: Head of Brand
- Location: Leeds (Colton). 2mins from Junction 46 – M1, 20mins from Leeds Station
- Compensation: DOE
Our Background and The Job
Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure and performance wear company with sales of in excess of £20m through an excellent online presence and
market leading retail partners. A highly entrepreneurial business driven as a tight fast-moving SME.
Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and execution, changing our lives for the better forever.
We’re looking for a creative, trend-driven Social Content Creator (Videographer) to bring our brand to life across digital platforms.
You’ll be at the forefront of content creation, capturing the energy of our athletes, community, and culture. Delivering scroll-stopping, platform-native content that drives engagement, builds brand love, and supports commercial growth.
From TikTok edits and Instagram Reels to behind-the-scenes storytelling and campaign shoots, you’ll create content that feels authentic, relevant, and unmistakably Gym King.
Role Purpose
To produce engaging, high-quality digital content that aligns with the brand’s voice, commercial objectives, and social strategy — enhancing audience engagement, increasing traffic, and supporting business growth through compelling storytelling and creative execution.
Responsibilities
Content Creation & Production
- Plan, shoot, and edit high-quality short-form and long-form video content
- Produce content for Instagram, TikTok, Snapchat, YouTube Shorts, website, and digital campaigns
- Capture product, athlete training, lifestyle, and behind-the-scenes moments
- Ensure all content aligns with brand tone, visual identity, and campaign objectives
Social-First Storytelling
- Create reactive and trend-led content tailored to platform algorithms
- Develop engaging Reels, TikToks, and Shorts that feel native and culturally relevant
- Write compelling captions and on-brand copy to drive engagement
Shoot & Event Support
- Attend studio shoots, athlete sessions, retail activations, and brand events
- Capture live content for real-time social use
- Assist with e-commerce shoot image selections for retouching and digital use
Content Planning & Strategy
- Support content calendar planning aligned with marketing campaigns
- Collaborate with Brand, Marketing, and E-commerce teams
- Bring forward new creative concepts, formats, and content series ideas
Trend & Culture Monitoring
- Stay ahead of social trends, audio trends, platform updates, and emerging creators
- Identify cultural moments relevant to Gym King’s audience
- Continuously evolve creative output to remain competitive
About You
- 1+ years’ experience in digital content creation or social media
- Strong portfolio demonstrating video-first social content
- Proficient in video editing software (Premiere Pro, Final Cut, CapCut, etc.)
- Experience with graphic design tools (Canva, Adobe Suite, etc.)
- Strong storytelling and copywriting skills
- Deep understanding of Instagram, TikTok, and short-form content trends
- Confident shooting both in studio and on location
- Comfortable working in a fast-paced, entrepreneurial environment
- Highly organised with strong attention to detail
- Willing to travel when required
- Full UK driving licence
Why Join Gym King?
- Be part of a fast-growing, ambitious brand
- Creative ownership and freedom
- Work closely with athletes, ambassadors, and retail partners
- Opportunity to shape the brand’s social presence
- Competitive salary (DOE)
Gym King Values
- Fearless
- Focussed
- Driven
- Resilient
- Team Player
The successful candidate will demonstrate behaviours that are aligned to these values.
Benefits
- Salary commensurate with experience
- 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
- Free onsite parking
- Relaxed and friendly working environment
- 50% Gym King discount for staff, friends & family
- 10 days sick pay (after completion of probationary period)
- Hybrid working (1 day a week work from home, usually on a Wednesday)
- Health Cash Plan (after completion of probationary period)
- GK profit related bonus scheme
- Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
- Staff shop with heavily discounted sample Gym King products
- Cycle to Work
- Fully paid for annual staff party
Hours
Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.
