Marketing Manager - Menswear

Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure company with £26m sales in the most recent financial period, available in 1,000 retail stores and online at thegymking.com. A highly entrepreneurial business driven as a tight, fast-moving SME. 

Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and self-belief. We believe that it is not just our products which set us apart, but also our people and we have an ambition to build a team of the most talented individuals in our industry.

Role Purpose 

You will be responsible for responsible for planning, executing, and overseeing marketing strategies to promote menswear products, drive brand awareness, and support business growth. You will create and execute Gym King’s marketing vision to ensure our men’s community feels valued and connected. You will be responsible for developing and executing marketing strategies across brand, product, partnerships and social media channels. 

You'll own end-to-end marketing plans for men’s, covering brand and value campaigns, seasonal events, loyalty activity, and strategic services—balancing short-term trading needs with long-term growth. You will have a passion for fast-paced, high impact work with the ability to execute strategies that drive real results. Creating captivating content that engages communities and builds brand loyalty.

• Lead the development and execution of marketing strategies for menswear across brand, product, and partnerships against our marketing calendar
• Turn commercial and customer insight into campaigns, journeys, and briefs
• Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement
• Create compelling marketing campaigns, analyse performance metrics and adjust strategies based on market insights.
• Briefing and managing content assets (primarily stories & feed posts)
• Working with the team to own the brand voice across marketing channels so that it is consistent and reflects our brand positioning and serves both brand and audience needs.
• Own and develop Gym King's men's ambassador programme, managing relationships, activations, contracts, and performance of brand ambassadors.
• Lead the GK Collective men's influencer community, driving recruitment, engagement, content creation, product seeding, and advocacy to increase brand awareness and community growth.
• Collaborate with ambassadors and GK Collective members to create authentic, high-performing content that supports brand, campaign, and commercial objectives.
• Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.
• Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business and brand value
• Remaining reactive to key events, customer moments, national days, and TV relevant to our audience
• Identifying creative opportunities, briefing & capturing content, and attending shoot days 

• Strong marketing experience in retail, FMCG, or fast paced environments (minimum of 4 years)
• Experience in managing a marketing or social media team with ability to scale team growth
• Proven delivery in successful large scale, multi channel campaigns
• Experience in briefing & managing content assets
• Creative, strategic and data driven
• Strong commercial and customer mindset
• Stays current with marketing trend and technologies
• Strong organisational and prioritisation skills
• Collaborative, resilient and comfortable working at pace
• Tik Tok Shop experience desirable
• Advanced knowledge of all major social media platform and publishing & analytic tools
• Ability to balance strategy and execution & adapt quickly
• Great problem-solving skills and ability to troubleshoot quickly. A continuous improvement mindset
• Team player, kind and brings positive attitude
• Willingness to travel when required

• Fearless
• Focussed
• Driven
• Resilient
• Team Player

The successful candidate will demonstrate behaviours that are aligned to these values.

• Salary commensurate with experience
• 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
• Free onsite parking
• Relaxed and friendly working environment
• 50% Gym King discount for staff, friends & family
• 10 days sick pay (after completion of probationary period)
• Hybrid working (1 day a week work from home, usually on a Tuesday or Wednesday)
• Health Cash Plan (after completion of probationary period)
• GK profit related bonus scheme
• Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
• Staff shop with heavily discounted sample Gym King products
• Cycle to Work
• Fully paid for annual staff party

Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.