Unleash your Ambition

The wait is over… Gym Kings first fragrance has arrived.


Discover Ambition for men; a bold, confident fragrance; handcrafted in London by Azzi Glasser; an award-winning fragrance designer who specialises in creating groundbreaking fragrances for the world’s top fashion houses and celebrities. 


Azzi’s fragrance compositions are based on 'Character and Style' each with an artistic story and reference.  “I have been fortunate to have worked with so many incredible personalities that herald their unique style. I could see there was a demand for fragrances to be more individual with a real spice of originality. I wanted to create the ultimate finishing touch that would be adored by others, totally loyal to the wearer and evoke memories for years to come.” 


Ambition combines an undeniable balance of Neroli absolute, Sicilian bergamot and poivre, featuring black oud and sequoia wood. Enriched with dominant, luxury oils of guaiac wood, cedarwood and myrrh. Finished with frankincense and musk to create a daring masculine scent.


Discover the power of Ambition.